In the Spring semester of 2022, for a branding course, I was tasked with coming up with three directions for a rebranding of St.Edward’s university. Expectations: For this project, I was expected to maintain a process book, analyze and research the university, come up with a branding strategy, create three visual identities, turn those visual identities into three cohesive design systems, and finally choose one to present as a brand identity. To fully represent my brand identity I was required to include the following: primary logotype, visual language, website homepage, website secondary page, admissions brochure cover, admissions brochure spread, open house poster, homecoming postcard, stationery system, holiday card, social media posts, social media profile page, and merch.
